A couple weeks ago, I wrote a post complaining about the Sydney Kings lack of updates and media usage. It was pretty harsh, if I’m being honest. I felt bad about it, but at the same time, I want to know about the Kings! I want to be a fan! And I can’t be a fan of a team I know nothing about.
After that post, the Kings followed me on Twitter and there were a few discussions revolving around what I had posted. I loved it! It was nice to know someone was reading and since they defended the Kings, so it was also nice to know there were some fans out there!
Maybe I can write it up to a coincidence, but within the next week there were several posts to the website and their Twitter account was more frequently updated and they added videos to their Youtube channel. Remarkably, lots of their updates were related to my suggestions including seat/premium advertising, profiles and charity work. Not bad, Sydney Kings, not bad. I feel much better about the situation. Almost.
Here is my only concern: will they keep it up? One comment I got was saying that the NBL was off-season and that’s why there weren’t more frequent updates, and I think that’s my major concern. It’s easy to have lots to write about during the season but for teams like the Kings, and even leagues like the NBL, radio silence for six months out of the year is a luxury they don’t have. They’re already leaps and bounds ahead of other sports because of their new digital deal, but in terms of attendance and viewership, they’re still behind. The off-season is a great time to connect with fans. They don’t have to pay attention to that right now, but it should certainly be a focus come April.
Be sure to check out the awesome new updates on all the Sydney Kings media outlets! Here’s their website, Twitter page and Youtube channel. And, if you’re interested (which you should be!) their 2012/2013 schedule.