Tomorrow, I’ll be writing about the women’s apparel retailer I think an Australian league should partner with and why it will be amazing. Get excited. But right now, I’m complaining. I hate doing this but I haven’t gotten worked up about something since the tanking fiasco, so I thought it was time.
Maybe it’s just me, but I don’t like to be a “target.” It sounds brutal and unpleasant. Which is why I feel a bit offended when I heard that Cricket Australia is targeting women and indigenous Australians. They’re not the only sport to do this – everyone does. The NFL, the AFL, the NBA. It’s just what people do – more female viewers means more revenue and viewership and happier boyfriends and husbands since women aren’t complaining about them watching sports all weekend. So I understand this… but why must we call it that?
Not to mention, your efforts are transparent, guys. Like the NFL (and the AFL and the NRL) and their work with Breast Cancer Foundation? I think it’s amazing to do work for a charity and to give them so much great publicity. But do you think that I don’t know what you’re doing? You chose a women’s charity and you all wear pink – you’re targeting women. Don’t think I’m diminishing their work, because I’m not – it’s great work and they should contribute to charities. But it is obvious what they’re trying to do. Because if they really wanted to take a stand, they wouldn’t all choose the same, very conveniently colored, charity. (Apologies if that sounded rude, AT ALL, it’s not meant to – the Breast Cancer Foundation is an amazing organization and completely worthy of all the support it gets)
Leagues also need to stop having a token woman just so you can pretend that the sport isn’t completely male-dominated. Yes, you should all hire women. But they shouldn’t be treated differently than the men. How many male umpires got articles written about them? Or board members? Gender is not a big deal (well, I mean, it is, but only because people treat it like one). It’s important to hire women (we are, after all, great assets) but tooting your own horn about how awesome you are because you hire women doesn’t make me like you more. It makes me pity you. You should have been hiring women from the start – don’t expect me to applaud because you finally realized your industry is sexist.
Don’t get me started on the Best Dressed WAG at the Brownlow ceremony. Yes, I enjoy it and those women look amazing. But could that be any more sexist? Parading the women around and only talking to them about clothes? C’mon. What? None of them know anything about footy? You cannot convince me that they date a professional AFL player and they have nothing to say about football. Get something more out of them, other than how long it took them to do their hair. Some of them might surprise you (some may not, but hey, that’s a chance you take.). I do have to admit, the AFL does have some of the best women’s outreach I’ve seen.
It’s not even just their blatant plays to promote themselves to women. It’s how they treat their female fans. I hate the fact that I am marginalized. I am a female who enjoys sport, but yet I am not enough. They want the others. Leagues and teams don’t care about making me happy, they care about getting all the other girls to start watching their sport. I understand every league needs to increase viewership – it’s part of their goals every year. But can’t you take care of the ones who already support you? Can’t you treat us the same as the men?
At least they’re trying. More than can be said about the NRL.
Okay. I’m sorry. That was a rant and rave.