I know this is a bit off topic, but I want to talk about the Color Run. (Since this blog is called ‘The Sydney Sports Blog’ and the Swisse Color Run happened in Sydney and a 5k is certainly sports like, I thought we could stretch it)
For those of you who don’t know, the Color Run is a 5k fun run that raises money for a local charity – a different charity for each run/city. It began in the US and has since expanded to Australia, Brazil, Germany and Portugal. The run isn’t about race times (in fact, they don’t even time it) and more about having a ridiculous, photo-worthy time. There’s no age or ability limit – if you can cover the course, whether you limp (like my poor boyfriend with his broken toe), dance (which, by the way, is how you get the most color on you), crawl, are pushed in a stroller or a wheelchair, you are welcome at the Color Run.
You start the event with a white shirt and a packet of color (made, essentially, of cornflour and dye) and in four areas throughout the course, you enter color zones, where volunteers cover you in colored powder. You save your color packet for the finish line, where there is a mini-music festival and the location of the famous color cloud (where everyone throws up their color at the same time and it forms a cloud).
Here’s why I want to share it with you: this whole thing is amazing. Not only did I, and everyone I was with, have an amazing time, but the whole theory behind it is great! Get 20,000 people (the limit for the Sydney color run, some events have more or less available spots depending on location) to pay $50, have companies sponsor the heck out of it and have a blast while raising money for charity! Seriously – so smart! It was also amazingly organized. And we all know how much I appreciate good organization…
As a sponsor, you’d want to be involved with something like this because it portrays a positive image to be associated with a fun, family-friendly, charity event.
Here was my only qualm, on the business side: where was the activation? Swisse was the naming rights sponsor, but there was little there to do with Swisse at the event. Nothing in the packs, and only one both near check-in – at least, that’s all I saw. I didn’t even see their name around very much. Next year, Swisse (or whoever the naming rights sponsor is) should definitely step it up.
If you’re considering doing this, here’s my advice:
1. Wrap your camera. I have one of those Olympus Tough cameras (which I’m not that attached to, since it’s not that great) but a friend of mine (hi, Rose!) used cling wrap on her DSLR. If you have a DSLR, BRING IT. Seriously, the amazing photos you will get are honestly worth the risk. Just make sure you wrap it. REALLY WELL.
2. Take public transport. I know this seems obvious… but we didn’t do it and I wish we had. It seems like a bit of a hassle but do you know what’s even worse? Having to vacuum the color out of your car.
3. Bring snacks. If you’re like me and my friends, breakfast isn’t something that you have time to do before the run. Especially when you went out the night before and roll out of bed minutes before you NEED to leave. And by the time the run and festival is done, you will literally be willing to kill your parents with your bare hands for a single french fry. Don’t let this be you.
4. Bring water. They do a good job of supplying it (and it’s free!) but there are a few long stretches without water where you may faint.
5. Do it. Register now. Sort out team. Get really into it. Do not think you can drink the night before. Oh, and just in case, don’t wash your car in the days leading up to the event. Otherwise you will break your toe and be unhappy most of the time (sorry, Shannon!).
Has anyone done the Color Run? What did you think? Any pointers for those considering it?