Did you know that APIA International happened? (I hate when people open articles with a questions – it’s like, what is this? Third grade English class?)
Either way. Yes, APIA International happened.
Do you even know what it is? It’s an international tennis competition that happened in Sydney from the 5th – 11th of January. Lots of cool people were there – including our new favourite bad boy (sorry Michael Clarke!) Bernard Tomic. He lost in the final, sure, but still. Aussies love them some Tomic. I know that I mostly talk about AFL and sports economics but let’s talk about something else for a minute here: event management.
Do you know what part of my job was when I was volunteering with a charity (I’m not sure if I’m allowed to name them here – you know those confidentiality things…)? When they wanted to have an event, or fundraiser, they did extensive research on what else was going on in their cities for the entire year so they could make the best decision. This is common sense. You don’t start a fundraiser on Jeans for Genes Day, for instance – everyone knows Jeans for Genes Day so that’s where their focus will be.
So then why, I have to know, did the APIA International organizers think that 5-11 Jan was the best time to have tournament?
For starters, it’s too near the beginning of the year. Most people I know (and lots of people in companies I work with) were still on holiday from Sydney. Most of them got back on Monday – two days after the tournament ended.
Then there’s the obvious one: THE ASHES WERE ON. Honestly. If you were in Sydney and you were an Australian… THAT’S where you were – at the cricket, or watching the cricket. (That, my friend, is what we economists call a substitute, but more on that later). Foolishness on their part, I think.
And finally, APIA International ended days (TWO days, to be precise) before the Australian Open. I’m not sure if this was a tactic to get people geared up for the Australian Open, but if I’m being honest… if I’m going to watch a tennis event, I’m going to watch the Australian Open instead of the APIA tournament. (Especially if the latter was on during The Ashes Series). Just saying.
Now, I’m all for competition. But when you schedule your event during a national sporting moment… I’m not sure I can get behind that. From the photos, it looked like it went well and that there were lots of people there. But can you imagine the turn out if they had chosen a better day? Whew. Outrageous, I assume.
(On a side, but not entirely unrelated, note – I once went to a Hen’s Night during AFL Grand Final Day. Not only was I furious that no one would let me turn on the TV and keep it on mute, of course, but I raced home at the end of the day to make sure I saw the last half. For all my current friends: if you get married on Grand Final Day – you better have a TV or I won’t be there).
Did you drop by the tournament in Sydney? Or were you waiting for the Australian Open/watching the Ashes? I really want to know!