I really wanted this post to go up on Monday so I could tag it as Marketing Mondays. But, alas, Monday was the day after Australia Day and, if we’re all being honest… you weren’t up to reading the day after Australia Day, were you? Tsk tsk. For shame.
We’re going to keep this one relatively easy. Because I don’t think a lot of execs know this (particularly Australian ones – but let’s not be discriminatory). This is a list. A list of what sports fans wants. And, as per usual, we’ll talk about this more in the coming weeks (or months, you know, this blog is pretty fluid).
What Do Fans Want On The Field?
2. Good players
3. Good coaches
4. A decent fight every so often
5. To be convinced that their club is trying their best
6. For their club to last the whole game (yea, that’s right, you know who you are you unfit players)
7. Close games
8. Dominating great teams
What Do Fans Want Off The Field?
1. Sponsors you can relate to
2. Accessible players
3. Clubs involved in their communities
4. Good social media
5. News – good news – about what the club is doing to make themselves better
6. Focus on the draft
7. To know that the club values them (or at least be convinced that they do)
8. Their club to make money
What Do Fans Want At Games?
1. Short lines
2. Good food – for not a lot of money
3. No rain
4. Somewhere warm to retreat to when it gets way too cold to function
5. To be able to buy heaps to beer without being told that it’s time to change to light beer (NO ONE likes light beer)
6. Easy sight of a jumbotron (for the love of all things – DON’T MAKE ME CRANE MY NECK IT CRAMPS)
7. More places to buy merch
8. Sponsorship activation that doesn’t look like sponsorship activation
9. Cheap tickets
10. Jumping castles
Okay fine. That last one was just me.
What did I miss? The whole point of this post is that we are going to go through the list and talk about how clubs can give fans what they want. So what else do you want to talk about for the next few months? Jumping castles? DONE.