A few weeks ago, I was very intrigued by a notification I got on my phone about Adam Silver wanting to change the structure of the NBA Play-offs to include the top 16 teams overall, not top 8 in each division. He said (I stole this from sbnation.com):
“Ultimately we want to see your best teams in the playoffs,” Silver said. “And there is an unbalance and a certain unfairness. There is a proposal where the division winners would all automatically go into the playoffs and then you’d seed the next 10 best teams. I think that’s the kind of proposal we need to look at. There are travel issues of course, but in this day in age every team of course has their own plane, travels charter. I don’t think the discussion should end there. And as I’ve said, my first year I was studying a lot of these issues and year two is time to take action. It’s something I’m going to look at closely with the competition committee. I do think it’s an area where we need to make a change.”
I thought it was a cool idea… For about a millisecond. Then I remembered, I am a sports economist and I can, pretty quickly, figure out how I feel by running the number (yes, you read that correctly – numbers dictate my feelings). Continue Reading
I find it miraculous that teams brag about not changing their ticket prices. When they do this, they’re trying to convince the public that they are trying to make attendance affordable for everyone. Anyone who has been to a game knows that’s not true – the price of food is ABSURD (and we all know that even Andrew Demetriou thinks so).
The point I’m making is: if you’re trying to make it affordable… why don’t you try lowering your ticket prices?
Lots of professional sports leagues, teams and sponsors try to involve children in events in the hopes that they’ll become fans who will support the club for the rest of their life. Not only are they hoping the kids will be fans, but in a perfect world, their parents will become fans (otherwise, who will buy the tickets?) and, by extension, the rest of the family. They do this through a variety of avenues: visits to local schools, workshops with clubs, Aus Kick in the case of the AFL, volunteering with child-focused charities such as Big Brothers/Big Sisters, and sponsorship activation on game days like bounce houses and face painting and temporary tattoos. Great idea, guys. Good work.
But here’s my question: what happens when these kids grow up?
Do you know what I want? A place where I can go to watch GWS or Swans games with other GWS or Swans fans. Yes, it’s Sydney, but that doesn’t mean I know very many GWS and Swans fans. And if I get my way and end up in Melbourne in a few years (working for the AFL, of course) I’m going to know even fewer GWS and Swans fans. There are a few bars that say they play all the Swans games but should be easier than it is to find them (if anyone wants to know, Dick’s in Balmain is my new favourite place to watch games – can’t wait until the season starts again). Even harder is finding other NBL and ABL fans. Other than the people I know who work for NBL and ABL teams and leagues, I don’t know very many people who are keen to watch the game. So why not partner with a venue? Since it’s Australia, it should probably be a bar (have you ever told Aussies they can’t drink while watching sport? Yea – you probably don’t want to) although you’d want to have an alternate venue for families… more on that later. Continue Reading
Let’s get one thing straight here: no matter what happens, the sports business in Australia will never be the same as the sports business in the US. It’s just not going to happen.
Now I know that some people like to talk about the Americanisation of sport in Australia and yes, there are things Australian sporting codes are adopting because they have worked so well in the US such as salary caps, the reverse order draft, and free agency. The primary reason for this is because the leagues want to make a better game. Better games mean more fans and more fans mean more money. EVERYTHING is [nearly] ALWAYS about money. But is it working well? Eh. Not in my opinion.
We all know that, in general, I think Australia could do with better adverts. (Except for the Australian government – I don’t know who they have doing their ads but let me tell you… I’M IMPRESSED. KEEP DOING YOU). But I have to say… I’m liking what they did with the Winter Olympics this year. More or less.
Let’s talk about it, shall we?
I am always amazed at the sheer number of viral videos. I mean really? Can people actually keep track of this nonsense?
I am even more amazed that creating viral videos hasn’t really make an entrance into the Australian sports world.
My personal favourites are the ‘Call Me Maybe’ lip syncs by the Miami Dolphins cheerleaders and the Harvard baseball team, as well as ‘Every Fan in the NFL in 90 Seconds’. Yes, there are videos that have had more views and were viral-er (is that a thing? more viral? how does one say that?) but these are my favourite because they were actually created by a team/league/whatever and not just a ridiculous sport moment accidentally caught on camera like the ones at Bleacher Report. I’m not against that… but it’s getting lucky. And most teams don’t have the luxury of hoping that some fan will catch an outrageous moment on camera and the video will go viral all on its own.
So you want to make a viral video? Here’s what you need.