I really wanted this post to go up on Monday so I could tag it as Marketing Mondays. But, alas, Monday was the day after Australia Day and, if we’re all being honest… you weren’t up to reading the day after Australia Day, were you? Tsk tsk. For shame.
We’re going to keep this one relatively easy. Because I don’t think a lot of execs know this (particularly Australian ones – but let’s not be discriminatory). This is a list. A list of what sports fans wants. And, as per usual, we’ll talk about this more in the coming weeks (or months, you know, this blog is pretty fluid).