Before you build a premiership club, you need to know your club as it currently is. So in this step, you need to understand the difference between your short, medium and long term goals and make sure you have the right people to fight for every aspect of each of them.
Call it a mission statement, a vision, a driving force… you need to identify it and you need people who are going to fight for it. While some clubs may have similar goals (for instance, every clubs goal is to win games, win premierships and make dolla dolla bills, y’all), the time restraints for these goals and how they will be accomplished for each. For instance, the goal of ‘win a premiership’ might be a short term goal for Hawthorn, a medium term goal for North Melbourne and a long term goal for Melbourne. It depends where you’re at in your life cycle.
So first thing: Set some goals. Make it a group thing. Get all the big guns in with you and fight out your priorities. It’s not going to be fun, but it has to happen.
So what do I mean by goals? Here’s a few examples.