We all know that, in general, I think Australia could do with better adverts. (Except for the Australian government – I don’t know who they have doing their ads but let me tell you… I’M IMPRESSED. KEEP DOING YOU). But I have to say… I’m liking what they did with the Winter Olympics this year. More or less.
Let’s talk about it, shall we?
I really wanted this post to go up on Monday so I could tag it as Marketing Mondays. But, alas, Monday was the day after Australia Day and, if we’re all being honest… you weren’t up to reading the day after Australia Day, were you? Tsk tsk. For shame.
We’re going to keep this one relatively easy. Because I don’t think a lot of execs know this (particularly Australian ones – but let’s not be discriminatory). This is a list. A list of what sports fans wants. And, as per usual, we’ll talk about this more in the coming weeks (or months, you know, this blog is pretty fluid).