Let me tell you something about AFL sponsors: they aren’t getting their money’s worth.
Whoa, whoa, whoa – don’t break out the hot oil just yet. Let me just tell you a quick story.
A few months ago, I was talking about footy with two guys (yes, one was the boyfriend) who LOVE footy. I don’t mean they follow their team – I mean they will watch any, and every game, that’s playing… and then they’ll watch it again on replay. And then they’ll watch the highlights. As well as The Footy Show to make sure they didn’t miss anything. And then read the talking points to be extra sure.
Yea. These aren’t casual fans.