Volkswagen did a cultural immersion project a few years ago in China where they followed around Volkswagen drivers (and some other, very special drivers) to better understand their customers. Where did they go? What did they do? I mean, traction control is great, and so is a ‘sport’ mode… but if your customers don’t need it, why bother? If they’re constantly complaining that their windows stop working and they don’t have enough space in the boot, well, that’s what you want to know.
It ended up shedding some much needed light on car design and purpose to the car makers and when I read about it I just wondering when was the last time Australian sports did something like this?
If I were AFL CEO (I would settle for club CEO at this point), this would be my first order of business (or maybe my second order of business – the first would be to revamp the NAB Cup, you know that). I would go to games at every venue, at every price point (or get people to do it for me – I am only one person!) and every club to see what the fan experience is like. I would go alone – because a game day experience should be enough that you can go alone and not be bored – and do everything. I would do the following: